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A limited-time offer template shows an offer banner above the body, optionally with an expiration countdown. The template defines the banner text. The expiration is set per message, so you can reuse one approved template for different deadlines.
Limited-time offers are MARKETING only, allow no footer, and have at most two buttons (COPY_CODE and URL). See Create Template → Limited-time offer rules.

Components

expiration_time_ms is a Unix timestamp in milliseconds. WhatsApp counts down to it and shows the offer as expired afterwards.

Send a limited-time offer

expiration_time_ms is in milliseconds. Sending seconds puts the deadline in 1970, and the offer appears expired on arrival.