Marketing Messages Lite

Marketing Messages Lite (MM Lite) is Meta’s delivery path for marketing templates. Use it for high-volume promotional campaigns. To route a template through MM Lite, add ?mmlite=true to the request URL. The request body is the same as for any other template.

POST https://api.gateway.connexease.com/v1/wa/message?mmlite=true

MM Lite is for MARKETING templates. Send utility and authentication templates without mmlite.

Send through MM Lite

curl -X POST "https://api.gateway.connexease.com/v1/wa/message?mmlite=true" \
  -H "Authorization: Bearer sk_xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx" \
  -H "Content-Type: application/json" \
  -d '{
    "messaging_product": "whatsapp",
    "to": "905321234567",
    "type": "template",
    "template": {
      "name": "weekly_newsletter",
      "language": { "code": "en_US" },
      "components": [
        {
          "type": "body",
          "parameters": [{ "type": "text", "text": "John" }]
        }
      ]
    }
  }'

import requests

requests.post(
    "https://api.gateway.connexease.com/v1/wa/message",
    params={"mmlite": "true"},
    headers={"Authorization": "Bearer sk_xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx", "Content-Type": "application/json"},
    json={
        "messaging_product": "whatsapp",
        "to": "905321234567",
        "type": "template",
        "template": {
            "name": "weekly_newsletter",
            "language": {"code": "en_US"},
            "components": [{"type": "body", "parameters": [{"type": "text", "text": "John"}]}]
        }
    }
)

await fetch('https://api.gateway.connexease.com/v1/wa/message?mmlite=true', {
  method: 'POST',
  headers: { 'Authorization': 'Bearer sk_xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx', 'Content-Type': 'application/json' },
  body: JSON.stringify({
    messaging_product: 'whatsapp',
    to: '905321234567',
    type: 'template',
    template: {
      name: 'weekly_newsletter',
      language: { code: 'en_US' },
      components: [{ type: 'body', parameters: [{ type: 'text', text: 'John' }] }]
    }
  }),
});

mmlite works with every marketing template type on this tab — media headers, buttons, limited-time offers, and carousels. Only the URL changes.

Sandbox

WhatsApp

Templates

Webhooks

Reference

Send through MM Lite

​Send through MM Lite

Send through MM Lite