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Overview

The Templates tab lists all message templates associated with your app and lets you create new ones for submission to Meta for approval. Templates are required to initiate conversations with users outside an active 24-hour window. Access it from the app’s top navigation: Templates. Message Templates List

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Template List

Each row in the list represents one message template.

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Template Statuses

Templates are paginated. Use the page controls at the bottom to navigate (10 per page by default).

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Creating a New Template

Click + Create New in the top-right corner to open the template builder. Create New Template

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1. Select Category

Choose the category that best fits your use case:
Selecting the wrong category can lead to Meta rejection. Sending a promotional message as a Utility template violates Meta’s policies and may result in your template being rejected or your account being flagged.

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2. Select Type

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3. Message Details

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4. Template Content

The Body field is the main message text. It supports:
  • Variables — Click + Add Variable to insert dynamic placeholders like {{1}}, {{2}}, etc. These are replaced with actual values at send time.
  • Bold / Italic / Strikethrough / Monospace formatting using WhatsApp markdown.
A live Preview panel on the right shows how the message will look on a recipient’s device as you type.
Keep template body text clear and relevant. Vague or overly salesy content is more likely to be rejected by Meta. Avoid using all caps or excessive punctuation.
Once a template is submitted, its name and category cannot be changed. If you need to modify these, create a new template with a different name.