Documentation Index
Fetch the complete documentation index at: https://docs.gateway.connexease.com/llms.txt
Use this file to discover all available pages before exploring further.
Overview
The Templates tab lists all message templates associated with your app and lets you create new ones for submission to Meta for approval. Templates are required to initiate conversations with users outside an active 24-hour window.
Access it from the app’s top navigation: Templates.
Template List
Each row in the list represents one message template.
| Column | Description |
|---|
| Template Name | The internal identifier for the template. Only lowercase letters, numbers, and underscores are allowed. |
| Template Language | The language the template is written in (e.g. English, Turkish). |
| Template Category | The category under which the template was submitted: Marketing, Utility, or Authentication. |
| Template Status | Current approval status from Meta (see below). |
| Template Created | The date the template was submitted. |
Template Statuses
| Status | Description |
|---|
| 🟢 Approved | Meta has approved the template. It can be used immediately via API. |
| 🟡 Pending | The template is awaiting review by Meta. This usually takes a few minutes to a few hours. |
| 🔴 Rejected | Meta rejected the template. Review Meta’s policies and edit/resubmit. |
Creating a New Template
Click + Create New in the top-right corner to open the template builder.
1. Select Category
Choose the category that best fits your use case:
| Category | Use Case |
|---|
| Marketing | Promotions, announcements, product updates, campaigns. |
| Utility | Order confirmations, shipping updates, account alerts, reminders. |
| Authentication | OTP codes and verification messages. |
Selecting the wrong category can lead to Meta rejection. Sending a promotional message as a Utility template violates Meta’s policies and may result in your template being rejected or your account being flagged.
2. Select Type
| Type | Description |
|---|
| Standard | A single message with a header, body, footer, and buttons. |
| Media Card Carousel | A scrollable carousel of media cards (images/videos with buttons). |
3. Message Details
| Field | Description |
|---|
| Template Name | Unique name using only lowercase letters, numbers, and underscores (e.g. order_confirmed). |
| Language | The language of the template content. You can create separate templates for each language. |
4. Template Content
The Body field is the main message text. It supports:
- Variables — Click + Add Variable to insert dynamic placeholders like
{{1}}, {{2}}, etc. These are replaced with actual values at send time.
- Bold / Italic /
Strikethrough / Monospace formatting using WhatsApp markdown.
A live Preview panel on the right shows how the message will look on a recipient’s device as you type.
Keep template body text clear and relevant. Vague or overly salesy content is more likely to be rejected by Meta. Avoid using all caps or excessive punctuation.
Once a template is submitted, its name and category cannot be changed. If you need to modify these, create a new template with a different name.
